Supreme's Growth Hasn't Uprooted Its History

Supreme has always marched to the beat of its own drum. Since 1994, when James Jebbia opened the doors to the first store on Layfette Street in New York City -- aiming to provide quality goods and a safe haven for the city's skaters -- the ever-plucky brand has refused to be boxed in. While Supreme never intended to do so, it quickly became a darling of the fashion industry. Vogue compared Supreme to Chanel in a clairvoyant March 1995 article. The brand produced irreverent "F*ck Nike" shirts in ...